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improvementhub.eu

  • WELCOME TO IMPROVEMENT HUB

    Your Trusted Gateway to the Italian Market

Who we are

Improvement Hub is a consulting company based in Italy, specialized in marketing strategy, sales development, and international expansion. We help Chinese companies grow their business in Europe by entering the Italian market — a strategic entry point to the European Union.

Thanks to our deep understanding of both Chinese and Western business cultures, we can guide you step-by-step with full support in your language, respecting your brand values and business goals.

What we offer

Strategy and Planning

We build a custom roadmap to help your company enter the Italian market with confidence, setting clear goals and defining an actionable strategy.

Personnel Recruitment

We identify and recruit top marketing and sales professionals in Italy who can grow your business and represent your brand in the local market.

Marketing and Visibility

From branding to advertising on Western platforms, we make your company known in Italy. We adapt your image and story to appeal to European customers.

Logistics and Legal Support

We manage customs, logistics, contracts, certifications and legal compliance. Everything you need to operate safely in Italy.

Sales Optimization

We help you find clients, partners and distributors. We also train your sales team and support negotiations with Italian buyers.

Cross-Cultural Communication

Our team includes experts fluent in Chinese and English. We understand how to bridge cultural gaps and build strong business relationships (guanxi).

Who trust us

  • Manufacturers in consumer goods, industrial equipment, textiles, and electronics.
  • Startups and family businesses looking for long-term expansion.
  • Export departments who want to reduce risk and gain guidance from Italian experts.

Why Choose Improvement Hub?

  • We know how Chinese businesses think — and how European customers behave.
  • We offer a complete service, from market entry to sales operations.
  • We work transparently and side by side with you, not just for you.

How we work

Initial Consultation

Free online meeting

(WeChat or Zoom)

Market Research
​& Planning

Tailored strategy for your company

Implementation

Launch your presence in Italy and start operations

Ongoing Support

We stay with you to ensure results

Our Experts

Luigi Negretto

Strategic Marketing & Sales

30+ years of experience helping businesses grow through marketing strategy, commercial training, and sales process optimization.

Martina De Nardi

Inbound & Content Marketing

Expert in digital communication for B2B markets, with a focus on storytelling and strategic content on LinkedIn and other social platforms.

Paolo Verdiani

Digital Advertising Specialist

Designs and manages high-performance ad campaigns (Google Ads, Meta) for visibility and lead generation.

Diletta Dell'Amico

Project Manager China

Fluent in Chinese and English, she ensures smooth coordination with Chinese companies entering Italy. Specialized in logistics and international operations.

Elena Lazzarotto

Back Office & Customer Care

Backbone of our operational support, she ensures all documentation, scheduling, and client interactions run smoothly — with precision, reliability and a personal touch.

Enrico Brentini

Sales Operations Manager

Coordinates commercial teams, designs sales processes, and provides training and coaching for client acquisition and retention.

Anna Pan

Legal & Contractual Advisor

Supreme Court lawyer with experience in international commercial law and alternative dispute resolution. 

We understand the Chinese market. 
​We speak your language. We solve your problems.

Contact us

We will respond within 24 hours.
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