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improvementhub.eu

  • WELCOME TO IMPROVEMENT HUB

    Your Trusted Gateway to the Italian Market

Who we are

Improvement Hub is a consulting company based in Italy, specialized in marketing strategy, sales development, and international expansion. We help Chinese companies grow their business in Europe by entering the Italian market — a strategic entry point to the European Union.

Thanks to our deep understanding of both Chinese and Western business cultures, we can guide you step-by-step with full support in your language, respecting your brand values and business goals. 

Our core service is the organization of industry-specific trade fairs in Italy — a key tool to increase brand visibility, generate qualified leads, and build direct business relationships with Italian partners and clients.

What we offer

Industry Trade Fairs in Italy

We organize and manage participation in industry-specific trade fairs, handling the entire process: from selecting the most suitable event to designing the exhibition space, as well as providing logistical, linguistic, and promotional support.

Personnel Recruitment

We identify and recruit top marketing and sales professionals in Italy who can grow your business and represent your brand in the local market.

Commercial and Marketing Strategy

Using a consulting approach based on the Strategic Marketing Plan protocol, we develop tailored strategies for each company. Our goal is to create an effective system for generating qualified business leads, leveraging the potential of the Italian market and digital channels.

Logistics and Legal Support

We manage customs, logistics, contracts and certifications. We also provide legal consulting services to ensure that a company's entry and operations in the Italian market fully comply with local regulations.

Digital Marketing

Once the strategy is defined, we implement all operational digital marketing activities, including: Inbound Marketing strategy development, content creation, online advertising, creative design and graphics production for campaigns, retargeting and remarketing activities, social media management. 

Financial and Tax Support

We offer consulting in tax optimization, financial planning, and resource management to ensure sustainable growth in compliance with Italian laws.

Sales Network Training and Development

To maximize the value of generated leads and convert them into actual clients, we support companies in training their sales teams and optimizing their sales structure. We focus on developing negotiation skills and adapting sales techniques to the Italian customer profile.

Cross-Cultural Communication

Our team includes experts fluent in Chinese and English. We understand how to bridge cultural gaps and build strong business relationships (guanxi).

Who trust us

  • Manufacturers in consumer goods, industrial equipment, textiles, and electronics.
  • Startups and family businesses looking for long-term expansion.
  • Export departments who want to reduce risk and gain guidance from Italian experts.

Why Choose Improvement Hub?

  • We know how Chinese businesses think — and how European customers behave.
  • We offer a complete service, from market entry to sales operations.
  • We work transparently and side by side with you, not just for you.

How we work

Initial Consultation

Free online meeting

(WeChat or Zoom)

Market Research
​& Planning

Tailored strategy for your company

Implementation

Launch your presence in Italy and start operations

Ongoing Support

We stay with you to ensure results

Our Experts

Luigi Negretto

Strategic Marketing & Sales

30+ years of experience helping businesses grow through marketing strategy, commercial training, and sales process optimization.

Martina De Nardi

Inbound & Content Marketing

Expert in digital communication for B2B markets, with a focus on storytelling and strategic content on LinkedIn and other social platforms.

Paolo Verdiani

Digital Advertising Specialist

Designs and manages high-performance ad campaigns (Google Ads, Meta) for visibility and lead generation.

Diletta Dell'Amico

Project Manager China

Fluent in Chinese and English, she ensures smooth coordination with Chinese companies entering Italy. Specialized in logistics and international operations.

Elena Lazzarotto

Back Office & Customer Care

Backbone of our operational support, she ensures all documentation, scheduling, and client interactions run smoothly — with precision, reliability and a personal touch.

Enrico Brentini

Sales Operations Manager

Coordinates commercial teams, designs sales processes, and provides training and coaching for client acquisition and retention.

Anna Pan

Legal & Contractual Advisor

Supreme Court lawyer with experience in international commercial law and alternative dispute resolution. 

We understand the Chinese market. 
​We speak your language. We solve your problems.

Contact us

We will respond within 24 hours.
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